In partnership with Canadian icon Pamela Anderson, Destination Canada is unveiling “Resolution Reset“, a new campaign that challenges the “New Year, New You” narrative and invites American travelers to submit their 2026 intentions for a chance to win a Resolution Reset in Canada.
Every year, Americans are encouraged to reinvent themselves through stricter routines, better habits and constant self-optimization. But that pressure to continually improve often leads to burnout, disconnection and resolutions that are quickly abandoned.
This year, Destination Canada is inviting people to rethink that cycle and approach resolutions differently. Instead of chasing rigid goals, Resolution Reset focuses on the intentions beneath them and shows how those intentions can take shape in Canada, a place that supports discovery, reconnection and space to breathe.
- Looking to scroll less? That could mean swapping screen time for shared moments, such as lingering over a meal in Montréal or Toronto, a stroll on the beach or through gardens on Vancouver Island, or enjoying live music in Atlantic Canada instead of only refreshing a feed.
- In need of a better night’s sleep? It could mean counting stars in one of Canada’s Dark Sky Preserves, where quiet nights make it easier to unwind.
- Striving to move your body more? That might feel less like working out in a gym and more like discovering and moving through Canada at a gentle human pace; walking historic neighborhoods, paddling calm waters, and exploring nature without a strict impossible routine.
That perspective is brought to life by Anderson. “I’ve learned I don’t need a ‘new’ version of myself to feel fulfilled; the real magic comes from returning to who you are,” said Anderson. “Canada is my sanctuary. It has always been the place where I can reset, find calm, and feel grounded. I’m grateful for the chance to encourage others to discover Canada and experience their own reconnection with what’s true for them.”
How It Works
American travelers can visit ResolutionReset.com to share their 2026 intentions for a chance to reconnect with their truest self in Canada. Five winners will receive a custom Canadian getaway curated by Entrée Canada. Together with Entrée Canada, winners will craft a Canadian itinerary that reflects their 2026 intention, set against the backdrop of the country’s natural beauty and welcoming spirit. Full details, eligibility requirements, and terms and conditions are available at AResolutionReset.com.
“So many of us start the year with big resolutions and even bigger expectations for ourselves—and it can feel like a lot. This campaign is about giving ourselves permission to slow down and reconnect with the “why” we want to make change,” said Gloria Loree, senior vice president of marketing strategy & chief marketing officer at Destination Canada. “Partnering with Pamela is a natural fit; she understands Canada in a deeply personal way and speaks so openly about how coming home helped her reconnect with herself.”
For more information about Desintation Canada, visit www.destinationcanada.com.
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