Choice Hotels International has announced the expansion of its upscale soft brand, Ascend Collection, in Canada with six new properties slated to open in Québec in early 2026. The hotels, part of a multi-unit agreement, mark the first major step in the company’s accelerated growth plans following its consolidation of Choice Hotels Canada.
The properties will deepen Ascend Collection’s presence in Montréal as well as in popular resort areas across the province and grow the number of destinations that can be redeemed for points through Choice Privileges.
- Hotel Brossard, Brossard—Just minutes from downtown Montréal, this 139-room property offers suites with European chateau-inspired décor. Select accommodations include in-room fireplaces.
- Hotel Cheribourg, Orford—This 123-room property includes jacuzzis, indoor and outdoor pools, an indoor kids’ playroom and mini farm.
- Hotel du Domaine, Thetford Mines—This hotel offers more than 100 rooms, lakeside chalets and ready-to-camp pods—all set against the backdrop of the Appalachian Mountains.
- Hotel Montréal Metropolitan, Montréal—This 92-room property features rooms with fully furnished kitchens and a delicious on-site Cuban restaurant.
- La Cache du Lac Champlain, Venise‑en‑Québec—This 56-bedroom boutique hotel offers lakeside views, a spa and an 18-hole golf course.
- Manor Des Sables, Orford—This 141-room property provides guests with panoramic views of Mount Orford, indoor and outdoor pools, a spa and athletic amenities including pickleball and volleyball spaces, kayak and bicycle rentals and an 18‑hole golf course.
The properties will grow the Ascend portfolio in Canada by 20 percent, strengthening the brand’s presence in high-demand destinations.
“Our transition to a direct franchising model in Canada set the stage for rapid growth, and these latest deals mark an exciting milestone in our expansion plans,” said Pat Pacious, president and chief executive officer at Choice Hotels. “Growing Ascend Collection in Canada complements the significant gains we’ve achieved globally this year and positions us to deliver even more distinctive stays for travelers worldwide.”
The multi‑unit deal is led by Bing Zhao, one of Québec’s most established hotel developers and a Choice Hotels franchisee since 2017.
“Choice Hotels’ expansion strategy in Canada gives me strong confidence in the road ahead,” said Zhao. “Their commitment to my success as a hotel owner, combined with their broadening distribution network, have proved that now is the ideal time to grow with the company—especially through Ascend, which enables me to offer distinctive hotels that meet diverse travel demand.”
“The consolidation of Choice Hotels Canada has given us a powerful platform for growth,” said Brian Leon, CEO, Choice Hotels Canada. “With access to our full portfolio of 22 brands and the expanded resources that came with it, we’re well-positioned to replicate the success we’ve achieved with Ascend across every segment, unlocking new opportunities and scaling our presence nationwide.”
For more information on Ascend Collection, visit www.choicehotels.com.
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