Expedia Group has announced a new partnership with PredictHQ, integrating its verified event signals and predictive demand intelligence directly into Partner Central, the platform lodging partners use to manage their business. The integration gives lodging partners a clearer view of rising travel demand by combining PredictHQ’s demand forecasts with Expedia Group’s traveler insights.
New PredictHQ forecasts show traveler spending across accommodation, ground transportation and food and beverage in North America’s host cities is projected to exceed $8.1 billion between June and August 2026—an increase of nearly $750 million over the same period last year.
Top Cities Expected to See Major Economic Growth
Several host cities are set to experience dramatic jumps in fan-driven economic activity. Arlington, Texas, is predicted to see the largest total spend increase, with total traveler spend expected to exceed $562 million— a 135 percent year-over-year increase. Foxborough, Massachusetts (+161 percent), Kansas City, Missouri (+73.4 percent), Philadelphia, Pennsylvania (+19.9 percent), and Houston, Texas (+18.3 percent) are also projected to experience substantial boosts to their local economies.
Global Fan Demand Surges Toward Host Cities
New international demand insights reveal dramatic match-week surges, with global fans driving steep percentage increases across several host cities.
Expedia Group data shows Japan and the UK leading inbound demand into Dallas, up 1,820 percent and 1,530 percent above typical weeks, respectively. Brazil-to-Philadelphia and Germany-to-Houston routes are also recording four-digit growth as supporters travel across borders to follow their teams. Meanwhile, demand from Australia to Seattle is rising 400 percent.
Taken together, these trends signal how global fan movement is accelerating—a reflection of fast-rising flow corridors, grounded in bookings already made across key international routes.
Accommodation Spending Expected to Nearly Double
Across host cities, projected accommodation spending from June to August 2026 is projected to surge from $2.6 billion to $4.8 billion year-over-year—driven by fans booking rooms that extend well beyond match days.
The cities seeing the biggest percentage jumps in accommodation spending include:
- Arlington, Texas—projected 369 percent increase YoY
- Foxborough, Massachusetts—projected 310 percent increase YoY
- Santa Clara, California—projected 159 percent increase YoY
Turning Insight into Impact for Lodging Partners
Campbell Brown, CEO of PredictHQ, said, “Major global events or groupings of harder-to-track, smaller events both create highly concentrated and fast-moving demand patterns that traditional forecasting models and AI systems lack the real-world context to detect. Demand does not move in straight lines; it responds to what is happening in the world every day. By partnering with Expedia Group, we are embedding this trusted, explainable context directly into decision-making, enabling travel providers to anticipate demand shifts earlier and capture revenue that would otherwise be missed.”
Susan Spinney, senior vice president, Hotel Market Partnerships at Expedia Group, said, “What makes this powerful is how we connect predictive intelligence directly to commercial action. We’re not just identifying demand—we’re enabling partners to respond immediately in Partner Central, whether that’s adjusting strategy, increasing visibility through TravelAds or targeting the right domestic and international travelers at the right time. It’s about turning foresight into measurable growth.”
Read Expedia Group’s guide on how hotels can win big with sports tourism here.
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