Tourism New Zealand has just launched its rejuvenated global brand campaign, bringing the iconic 100% Pure New Zealand to the front and center with a powerful invitation – Find Your 100%.
The campaign focuses on being totally connected, present, inspired and fulfilled in one of the world’s most breathtaking locations.
For meetings and incentive planners, this campaign represents something profound about what we’ve always known: New Zealand doesn’t host business events, we transform them.
Delegates naturally extend their experience beyond conference room walls, drawn into the authentic connections, cultural immersion and transformative experiences that define every visit to Aotearoa New Zealand.
Business events here transcend traditional gatherings. Delegates discover, connect and return home fundamentally enriched by their experience.
“New Zealand’s breathtaking landscapes create the space for deep thinking and connection.”
Penelope Ryan, Global Manager Business Events, Tourism New Zealand
Beyond beautiful backdrops: The science of transformative events
In the post-pandemic events world, planners understand that location functions as far more than just scenery.
The environments we choose directly impact engagement, creativity and the lasting connections that drive real business outcomes. Research consistently shows that environmental enrichment – exposure to novel, stimulating environments – promotes structural changes in the brain and enhances learning and memory performance. This is exactly what you want when bringing teams together for strategic planning, training or relationship building.
New Zealand offers something increasingly rare in our hyperconnected world – the opportunity for genuine presence. Our landscapes naturally encourage participants to disconnect from digital distractions and reconnect with colleagues, ideas and themselves. Whether it’s the meditative quality of our ancient forests, the inspiring vastness of our fjords or the grounding energy of our geothermal regions, our environments create space for the kind of deep thinking and authentic connection that transforms routine meetings into breakthrough moments.
Our wellness-focused approach extends naturally into business programming. From forest bathing sessions that enhance creative thinking, to cultural experiences that build empathy and perspective, New Zealand offers infinite ways to weave personal transformation into professional development.
From conference rooms to cultural connection
Indeed, what sets New Zealand apart goes beyond our stunning conference venues, which include the likes of Te Pae Christchurch Convention Centre, Tākina – Wellington Convention and Exhibition Centre, the New Zealand International Convention Centre, and atmospheric event venues such as heritage buildings, wineries, waterfront function spaces, museums and art galleries. The key differentiator lies in how we seamlessly integrate unique experiences that turn business events into life-changing journeys.
Consider the profound impact of opening your conference with a traditional Māori pōwhiri (welcome ceremony) in Rotorua, where participants experience genuine cultural connection while learning about collaboration, respect and community – values that translate directly into stronger business relationships. Or imagine breaking out of traditional brainstorming sessions to walk one of our Great Walks, where the rhythm of movement and immersion in nature sparks the kind of innovative thinking that’s simply impossible in conventional conference rooms.
Our team can incorporate experiences like guided hikes through Abel Tasman National Park for leadership development, wine tasting sessions in Marlborough that teach terroir principles applicable to business differentiation, or hands-on conservation projects that build team cohesion while contributing to meaningful environmental outcomes.
These experiences integrate directly into achieving business objectives rather than serving as simple add-ons. From the adrenaline-building trust exercises available in our adventure capital Queenstown, to the reflective tranquility of our remote luxury lodges, New Zealand offers experiences that match every business objective while creating the memorable moments that strengthen professional relationships for years to come.
“The values of our unique Māori culture, including caring for people and place, translate strongly into the business environment.”
Penelope Ryan, Global Manager Business Events, Tourism New Zealand
Your gateway to 100% event satisfaction
The government’s recent commitment of an additional $3 million in funding through the International Visitor Conservation and Tourism Levy demonstrates our dedication to making New Zealand the premier destination for business events. This investment bolsters our existing Conference Assistance Programme, increasing annual conference bids from 90 to 110.
For planners, this means enhanced support for bringing your international conferences to New Zealand. Our funding is available to any organization – including universities – looking to host events with a minimum of 200 international delegates.
Our dedicated Business Events team provides end-to-end support that goes far beyond typical destination marketing. We help craft experiences that align with your business objectives while showcasing the best of what New Zealand offers. From connecting you with local Māori cultural experts to arranging exclusive access to conservation projects or designing custom adventure challenges, we ensure your event becomes a catalyst for deeper connections and fresh perspectives.
New Zealand offers infinite ways to weave personal transformation into professional development.
Penelope Ryan, Global Manager Business Events, Tourism New Zealand
Whether you’re planning an intimate executive retreat for a small group or an international conference for 4,000 people, New Zealand offers the infrastructure, expertise and experiences to create events that participants will truly remember.
Contact Tourism New Zealand’s Business Events team to start planning your transformative event experience.
Natalie Fulton, CMP
Trade Manager, Business Events, Americas
Tourism New Zealand
+1 424 387 1900
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