Vacation rental hosts are increasingly turning to artificial intelligence for guest communication, with usage of Hospitable’s AI-Suggested Replies feature jumping 45 percent in the first half of 2025 compared to the previous six months.
The rise signals a shift in how short-term rental (STR) hosts and property managers handle high-stakes, guest-facing conversations and a growing confidence in letting AI support essential aspects of their operations.
Property management software Hospitable reports that nearly 60 percent of AI-suggested messages are now sent without any edits, up from 49 percent at the start of the year. This represents a gain of over 10 percentage points in six months, reflecting a strong improvement in trust and accuracy. The feature automatically drafts tailored responses for guest inquiries, booking requests and other time-sensitive communications, allowing hosts to approve and send instantly.
The data also points to a growing trend in personalization. Knowledge Hub imports, where hosts feed their own property details, policies, and tone of voice into the AI, increased by 58 percent in the same period, enabling more on-brand, context-aware messaging. AI-assisted review replies remain a staple, with around 880,000 drafted in the first half of 2025.
Together, these trends show that AI is becoming more than a time-saver for hosts. It is taking on a greater share of day-to-day decision-making and guest interaction, with hosts increasingly trusting automation to deliver timely, accurate, and brand-consistent experiences.
The growth in guest messaging adoption is part of a broader pattern of AI use across Hospitable’s comprehensive Personal AI Suite, which spans pricing strategy, personalized communication, review management, inbox triage, upselling, and operational insights. Developed over time, these capabilities reflect how automation is being applied throughout the STR guest journey to save time, maintain consistency, and deliver a more personalized guest experience.
For more information, visit www.hospitable.com.
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