Hyatt Opens AluaSoul Sunny Beach in Bulgaria

Hyatt Hotels has announced the opening of AluaSoul Sunny Beach, part of its Inclusive Collection. Located in its namesake Sunny Beach, Bulgaria, the hotel marks the expansion of the Alua Hotels & Resorts brand and complements the existing Inclusive Collection brand portfolio in Bulgaria, joining Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay and AluaSun Helios Bay, which opened in 2023. 

The adults-only, all-inclusive hotel is designed to match every travel style, offering easy access to Blue Flag beaches, vibrant nightlife and the rich culture and cobbled streets of the UNESCO-listed Nessebar. At AluaSoul Sunny Beach, many of the 397 guestrooms views of the Black Sea; amenities include complimentary Wi-Fi, air conditioning and walk-in rainfall showers.

Among the six restaurants and bars, Mare Nubium serves hyper-local cuisine in an à la carte setting, while Terra offers a range of local and international dishes buffet-style. The Spot adds nightlife to the mix with live entertainment in a high-energy setting. Guests can also enjoy healthy snacks at Kentia pool bar’s terrace, handcrafted cocktails at the poolside Agua bar and Asian fusion cuisine at Jojo. The all-inclusive offer covers three meals daily along with a late continental breakfast, snacks throughout the day, and a selection of alcoholic and non-alcoholic beverages.

AluaSoul Sunny Beach

Many of the AluaSoul Sunny Beach’s 397 guestrooms offer views of the Black Sea.
(Hyatt Hotels Corporation)

Through My Favorite Club, AluaSoul Sunny Beach offers guests added comfort and convenience through exclusive benefits, upgraded accommodations and amenities. Think: early check-in and late check-out, access to a reserved area in the Terra restaurant and other private hotel areas, and premium accommodation options. My Favorite Club suites, such as the Double Superior Frontal Sea View, are situated in prime locations within the hotel, offering panoramic views of the Black Sea. These rooms come with additional amenities, including a larger TV, a wider selection of toiletries, a bottle of red wine and more.

Wellness offerings include a 24-hour fitness center with floor-to-ceiling windows and a spa with a hot tub, sauna, steam room and sensory showers. The property has two outdoor pools—one for relaxation in the sun, and the other for activities. Guests seeking adventure can make use of the hotel’s active offerings, which include water sports such as windsurfing, jet skiing, parasailing, kayaking, boat rides and snorkeling.

For more information, visit www.hyattinclusivecollection.com.

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