Millennium Hotels and Resorts (MHR) has unveiled a significant milestone in its international strategy, announcing major loyalty partnership with Lotte Hotels & Resorts of South Korea. Building on the momentum of its Maritim collaboration, the Lotte partnership marks the next step in MHR’s phased global expansion. This dual alliance signals a transformative moment for MHR, setting the stage for broader global connectivity, enhanced loyalty offerings and benefits for travelers across key regions.
Lotte Hotels & Resorts operates a diversified portfolio of luxury, upscale and business hotels across South Korea and key international markets. With deep consumer loyalty, strong brand equity and a commanding presence in its home market, Lotte represents a major force in the region’s hospitality landscape—making it a strategic cornerstone in Millennium Hotels and Resorts’ ambition to build a borderless loyalty network.
With these partnerships, MyMillennium members will now enjoy preferential rates when booking with Lotte Hotels & Resorts. In return, loyalty members of Lotte Hotel Rewards will be eligible to receive preferential rates at participating Millennium Hotels and Resorts worldwide.
“This is a forward-looking move that strengthens our loyalty program and offers our members more value, choices, and seamless recognition across a wider network,” said Kwek Eik Sheng, executive director of Millennium Hotels and Resorts. “By joining forces, we’re building a stronger ecosystem that unlocks greater value, enhances benefits and fosters more meaningful engagement for travelers worldwide.”
For more information, visit www.millenniumhotels.com.
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