Minor Hotels has announced the launch of Colbert Collection. The new global soft brand in the premium segment brings together independent hotels.
Conceived for travelers seeking emotional depth, and authentic connection, Colbert Collection draws inspiration from the convivial atmosphere of Parisian boulevard cafés and the cultural vibrancy of the original Colbert bistro in London, part of The Wolseley Hospitality Group, which operates a collection of European dining concepts and is owned by Minor International (MINT), the parent company of Minor Hotels.
Each hotel in the collection preserves its individuality. Minor Hotels offers to hotel owners a foundation of global commercial expertise and operational strength, enabling each property to thrive on its own terms while aligning with Colbert’s sensibility: refined, emotionally resonant, quietly sensual and grounded in culinary and creative curation.
According to a company statement, the brand is built around three guiding pillars—the art of gathering, the art of place, and the art of taste. The art of gathering reflects the Colbert spirit of easy togetherness. The art of place honors each hotel’s dialogue with its surroundings, inviting guests into spaces that feel deeply rooted in their destination’s stories and creative energy. The art of taste celebrates culinary curiosity elevated to an art form, where ingredients, traditions and techniques come together.
(Minor Hotels)
“Colbert Collection represents a new chapter for Minor Hotels,” said Dillip Rajakarier, CEO of Minor Hotels. “This brand captures specific opportunities in the market, enabling us to meet the evolving needs of modern travelers and owners alike. It celebrates individuality and invites guests to discover hotels that are deeply rooted in their own worlds while connected by a common sensibility. With Colbert Collection, each property is free to express its own story, while supported by the strength of our global commercial powerhouse and operational expertise.”
Strategic Evolution of Minor Hotels’ Growth Model
Colbert Collection joins Minor Hotels’ existing portfolio of hotel brands—The Wolseley Hotels, Anantara, Minor Reserve Collection, Elewana Collection, Tivoli, NH Collection, nhow, Avani, NH, iStay and Oaks—and reflects the group’s commitment to offering its partners and guests a broader range of brand propositions.
It aligns with the global growth strategy of Minor Hotels, reinforcing its “asset-right” approach: a flexible model that combines ownership, lease, management, and franchise agreements depending on each market and project’s needs. While Minor Hotels remains committed to its ownership and lease model within the asset-heavy position, the group is prioritizing asset-light growth. The majority of the future expansion will be driven through management and franchise contracts. In this context, Colbert Collection represents a highly attractive proposition for independent hotel owners who value their individuality, while seeking to enhance their commercial performance and join a system with strong competitive advantages.
Through its franchise model, Minor Hotels provides small and mid-sized hotel owners with convenient conversion solutions supported by its global salesforce and distribution systems, advanced revenue management and technology, a robust loyalty programme and strong brand equity.
Colbert Collection will debut in Italy with its first launch in spring 2026 and will continue to expand into culturally rich destinations around the world, including the UK, Spain, Austria, and the UAE.
For more information, visit www.minorhotels.com.
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