Virgin Voyages marked a major milestone this week as Scarlet Lady became the first ship in the fleet making its inaugural call on Iceland. Arriving in Akureyri for the first time, the visit kicks off the brand’s entry into the Nordic region, with upcoming stops in Ísafjörður and an overnight in Reykjavik. This first call signals the success of Virgin Voyages’ broader destination strategy and its appeal among adult travelers seeking new regions with more immersive itineraries.
While Scarlet Lady calls on Iceland, Brilliant Lady—Virgin Voyages’ fourth ship—has just completed final updates in Palermo. It is now sailing towards the U.K. and Lisbon for a series of first-look onboard events before its inaugural voyage from New York City on September 3. The ship’s coast-to-coast inaugural season spans four U.S. markets including New York, Miami, Los Angeles and Seattle, underscoring the company’s growth strategy and growing investment in the North American market. Brilliant Lady will also sail to Alaska in 2026, marking Virgin Voyages’ first foray into that region.
In response to rising interest in longer escapes, the brand has also introduced fresh seven-night Caribbean itineraries from Miami, complementing its popular Mediterranean and repositioning voyages. Paired with the design-forward appeal of its fleet and sophisticated offerings, modern travelers are flocking to Virgin’s seafaring vacations.
In preparation for its official launch date, Brilliant Lady is hosting “The Virgin Way,” a four-day cultural experience at sea for crew. This initiative is rooted in Richard Branson’s people-first philosophy. Designed to foster deeper connection, creativity and culture, the program puts Virgin’s commitment to its crew at the center of the guest experience.
From its first-ever call on Iceland to Brilliant Lady’s upcoming four-coast debut, Virgin Voyages continues to chart bold new territory, both geographically and experientially. Whether it’s venturing into the Nordics or reimagining what premium, kid-free travel can look like, the brand remains committed to doing things differently.
For more information, visit www.virginvoyages.com.
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