Travel Experts has increased its marketing on behalf of the advisors and hired Jessica DeLancy, a social media and marketing specialist with specific responsibility to increase visibility of the network and capabilities of the members.
“Jessica comes to us from a medical esthetics and plastic surgery practice where she was marketing coordinator with a focus on luxury event planning and social media networking,” said Sharon Fake, executive director for Travel Experts, adding, “She brings a fresh social media marketing view to our support staff.”
“We are proud to report that visibility has jumped in just a couple of months and followers are steadily increasing, which leads us to believe that we are on the right track,” said Michelle Holmes, executive support manager for Travel Experts. Holmes, a former Virtuoso account director for member relations, joined Travel Experts last fall to assist with various Travel Experts’ projects, including the Travel Experts Advisory Board, ILTM and DUCO conferences, as well as help with supplier and client relations and resolutions. She is also overseeing the project focused on increasing Travel Experts’ visibility.
Initial reports show:
- The number of Instagram accounts viewing Travel Experts content is up 609 percent between February and March.
- Profile activity for March was up 139.7 percent over February with 355 unique users in March.
- The number of accounts viewing Travel Experts’ content on their feeds was up 318.4 percent in March over February.
- Content was viewed 13,508 times by 5,569 accounts.
- 50 percent of viewers are followers and 50 percent are new viewers.
- New followers were up 2.7 percent in March over February.
“We are energized by the initial success of our outreach and will continue to find ways to help viewers and our advisors with our content,” Holmes added.
For more information, visit www.travel-xperts.com.
Related Stories
Avoya Travel Sold to Certares; Anderson Family to Step Down
Travel Experts Creates Independent Contractor Advisory Board
Signature Launches New Initiative for Independent Contractors
Travel Leaders Research Notes Growing Interest in Using Advisors
Source link
