TravelWits, an AI-powered search and booking platform designed to streamline travel advisors’ workflows, has announced continued expansion across North America. The move helps the company deepen agency partnerships and scale its advisor-first AI infrastructure globally.
As part of this growth, TravelWits also announced that Marc Casto, CEO of Casto, a leading business process management company, has joined the company as an investor. Casto brings extensive leadership experience across global travel distribution and agency ecosystems, having previously held senior roles within Flight Centre Travel Group and formerly served as the chairman of the Board of ASTA (American Society of Travel Advisors). His experience will support TravelWits’ international expansion strategy. Casto’s background brings deep regional expertise and market insight to TravelWits’ growth in the United States and Canada, where the company is actively onboarding agency partners and building localized advisor networks.
The expansion builds on TravelWits’ growing momentum and recent industry validations across North America, including acceptance into Virtuoso’s preferred partner portfolio and designation as a preferred booking platform by GBTNetwork and OvationNetwork.
In Canada, TravelWits is already seeing strong traction with new agency signings, including TTI, with additional Canadian partnerships to be announced in the coming months. These relationships reflect growing demand for a modern, advisor-first one-stop booking platform that simplifies complex trip planning, quoting and booking, while using AI to enhance efficiency and preserve the advisor’s central role in the client relationship.
“TravelWits was built to make travel advisors more effective,” said Arman Bimatov, co-founder and CEO of TravelWits. “We make it easier for agencies to scale their teams, supercharge advisor productivity, onboard new advisors quickly, drive more bookings, and direct more volume to their preferred partners.”
Casto added, “Travel is entering a new infrastructure era. TravelWits is building the connective tissue between advisors, content, and technology in a way that’s scalable, intelligent, and deeply aligned with how advisors actually work. I’m excited to support the company’s growth across North America and globally.”
“TravelWits gives our advisors a faster, more intuitive way to plan and book complex trips without giving up control or sacrificing the level of personalization our clients expect,” said Rocky Racco, CEO, TTI. “The platform removes friction from the planning process and allows our team to spend more time designing great travel and less time managing tools.”
TravelWits’ platform aggregates air, hotel, car, cruise, and other content sources into a single AI-powered interface, reducing booking time by up to 4x while enabling smarter pricing, upsell opportunities, and collaborative itinerary design. Operating on a bring-your-own-content model, the platform integrates seamlessly with agency, host, and consortia rates, ensuring advisors retain control of their relationships, pricing, and client experience.
The company will participate in both the Virtuoso Canada Forum and the Virtuoso LATAM Forum, reinforcing its presence within the global luxury travel ecosystem and deepening relationships with agency networks and advisor communities across multiple regions.
With active expansion underway in the U.S., Canada, UK, Latin America, and Australia, TravelWits is positioning itself as a global advisor technology infrastructure layer, not just a booking tool, built to support the next generation of modern travel advisors and agencies.
Additional regional announcements, agency partnerships, and market launches will be shared in the coming months.
For more information about TravelWits and its AI-powered booking platform, visit https://www.travelwits.com/
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