The Travel Corporation has announced a globally aligned strategic growth plan that marks the next chapter for Touring & Cruise Divisions. The plan is designed to strengthen brand and product leadership, unlock scale and better support trade partners through enhanced investment and global capability.
For Tour Brands, all global sales functions will now report to a newly appointed chief sales officer and deputy CEO, Melissa DaSilva, creating a centralized structure while maintaining local sales support and engagement. DaSilva, TTC says, “is uniquely positioned” for this new challenge and understands the needs of travel advisors, having worked in the retail travel agency side of the industry for the first 20 years of her career before joining the company in 2013.
A key element to the trade growth strategy is the expansion of the on-road sales team, creation of an inside sales team to cultivate new partners, as well as adding resources to partner services to streamline and expedite service support. A dedicated sales marketing function has also been created. Sixteen new roles will be added to the organization, with a further eight roles filled from other areas of the business. The TTC plan also includes substantial investment in the travel advisor portal, white labels and APIs available to advisor partners to make accessing Tour Brands & River Cruise products and bookings as seamless as possible.
In addition, there will be a deeper brand focus and clearer customer segmentation with investment into three power segments:
- Youth — led by Contiki
- Mainstream — with Trafalgar leading Insight Vacations and Costsaver
- Luxury — championed by Uniworld and extending to Luxury Gold
With sustainability, innovation and guest experience at the core, the “Value Creation Plan” positions TTC Touring and Cruise divisions for long-term success in a dynamic global travel landscape.
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