Waldorf Astoria New York has announced an exclusive partnership with perfume house Fueguia 1833 to introduce its signature scent, 301 Park Avenue, which will be integrated throughout the public spaces of the hotel and residences of the iconic property. The scent, named after the address of the legendary hotel, is a tribute to timeless artisanry, crafted for a new era.
When the hotel opens its doors following an extensive restoration, the scent will add a rich sensory layer throughout the public spaces, from the legendary Peacock Alley to Silver Corridor and beyond.
“Inspired by the golden age of music, we infused 301 Park Avenue with warm, woody notes to create the intimate ambiance of a private Cole Porter concert—an homage to the hotel’s culturally rich past,” said Julian Bedel, founder, Fueguia 1833. “It evokes a journey through time, blending nostalgia with curiosity and familiarity with mystery. The scent captures the hotel’s evolving identity, merging legacy with modernity, and memory with transformation, much like the landmark itself.”
After several months of research and development in partnership with the Fueguia 1833 team, Waldorf Astoria New York’s Managing Director, Luigi Romaniello, found the perfect scent that blends more than eight ingredients including Pensamiento, Sandalwood, Lirio del campo and Santalum. Combined, they create a warm, woody scent that balances sophistication and timelessness with a contemporary touch. The perfume unfolds with vibrant citrus and floral notes adding a modern, forward-looking twist.
The scent will be available exclusively for purchase at the front desk in the form of candles and diffusers.
Waldorf Astoria New York is accepting reservations beginning September 1, 2025. For hotel reservations and more information, visit waldorfastorianewyork.com. For more information on owning a residence at Waldorf Astoria Residences New York, visit waldorfastoriaresidencesny.com.
Related Stories
Now Open: Under Canvas Columbia River Gorge
Lore Group Completes Hotel Park Ave Refurbishment
Hotel on Long Island’s North Fork Debuts Transformation
Ambassador Hotel of Waikiki Joins Tapestry Collection by Hilton
Source link
