IHG Hotels & Resorts (IHG) is celebrating the significant milestone of 100 open hotels for its voco brand within just seven years. Launched in 2018, voco has become the fastest growing brand within IHG’s Premium collection, having achieved record development activity levels across openings and signings in 2024, with properties in over 25 countries and further market entries in Türkiye, Malaysia and Aruba set for the next two years.
Voco has seen incredible growth momentum since its launch. In 2023, it had 100 open and pipeline hotels, and since then has almost doubled both its system and pipeline, reflecting the strength of IHG’s enterprise platform and in line with its strategy to accelerate IHG’s ability to capture conversion opportunities. The brand now has 100 hotels open across 25 countries with a further 95 properties in the pipeline.
The success of the brand comes from its flexible approach to design and an operational framework perfect for conversions, allowing owners to benefit quickly from IHG’s enterprise platform, with limited upfront costs. Recent milestones for the brand include:
- voco Guilin Yangshuo (Guangxi, China) – Marking the 100th voco hotel, this property sits in Yangshuo’s scenic Ten-Mile Gallery, just minutes from top attractions such as West Street and Ruyi Peak. Across six villas, 73 guestrooms open to sweeping views of Karst peaks and the winding Yulong River. At Yue Shunge, the hotel’s Cantonese-Guangxi fusion restaurant, hyper-local ingredients are transformed into soulful dishes that echo the region’s flavors. Beyond the hotel, tailored nature excursions lead travelers deeper into Yangshuo’s landscapes and culture.
- voco Quang Binh Resort by IHG (Dong Hoi, Quang Binh Province, Vietnam) – Set along Bao Ninh Beach in Dong Hoi, this property is the world’s first voco resort. With 68 suites and beachfront villas, plus a spa featuring 17 treatment rooms, it offers a peaceful, personalized escape. F&B outlets include the all-day Flamingo Restaurant and Oasis Pool Bar. Beyond the resort, discover the beauty of Quang Binh—from the world’s largest cave, Son Doong, to the UNESCO-listed Phong Nha-Ke Bang National Park.
- voco The Shelby – Myrtle Beach (South Carolina, USA) – This property will soon debut as the first voco hotel in the state and the brand’s first-ever beachfront offering in the United States. This 241-room retreat offers private balconies, ocean views, and décor inspired by the spirit of Myrtle Beach. Guests can enjoy fresh seafood at The Palm & Pebble, relax by the lazy river or sip cocktails at the tiki-style poolside bar. Perfect for solo escapes, family fun or beachfront weddings, it’s just minutes from top attractions including the Boardwalk, SkyWheel and Broadway at the Beach.
The rapid expansion of this upscale brand reflects the strength of IHG’s enterprise platform, through which hotel owners can grow their business by being part of IHG’s enterprise, including its mobile app, marketing and technology, and loyalty program, IHG One Rewards, which has more than 145 million members.
For more information, visit www.ihg.com.
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