Wellness in Travel & Tourism (WITT) and the Wellness Tourism Association (WTA) have partnered to launch the Core Wellness Standards for Hotels, a first-of-its-kind global initiative designed to help hotels integrate authentic, holistic and high-quality wellness into every guest touchpoint.
Developed with guidance from the WITT Standards Advisory Committee, a global assembly of experts in hospitality, fitness, nutrition, sustainability and travel, the standards set measurable benchmarks to help hotels elevate their wellness offerings and stand out in a competitive market.
Drawn from WITT’s more than 100 certification criteria under five essential pillars, the Core Wellness Standards represent the fundamental requirements for a property to be considered authentically wellness-focused. The Core Wellness Standards include:
- Healthy eating – Offer nutritious and dietary-inclusive meals; recommend local wellness-aligned dining options; and supply clean, filtered water throughout the hotel
- Holistic healing – Maintain an inviting and clean atmosphere; foster a restful sleep environment; and nurture personable and warm service
- Nature – Integrate elements of biophilic design indoors; and facilitate access to green spaces
- Movement – Provide space and programs for physical activity
- Local impact – Prioritize local supplies and equipment; celebrate local culture and people; and protect and preserve the environment
Providing clarity to a rapidly expanding industry where “wellness-washing” is common, the Core Wellness Standards help hotels attract wellness-focused guests and give travelers confidence in independently verified criteria.
“Wellness travel is no longer a niche—it’s a priority for millions of travelers worldwide,” said Oxana Spivey, VP of wellness standards & development for WITT. “These standards give hotels a clear, credible path to creating experiences that truly support well-being, while establishing a transparent definition of wellness in hospitality and elevating the overall guest experience.”
“This collaboration between the Wellness Tourism Association and WITT brings a long-overdue level of clarity to the wellness tourism space,” added Robin Ruiz, founder & CEO of WITT and president & CEO of the WTA. “It’s about creating a consistent, transparent definition of wellness in hospitality—one that strengthens trust, inspires innovation and sets a new benchmark for the industry.”
The Core Wellness Standards and certification applications are now open to hotels worldwide.
For more information, visit www.wittcertified.com.
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