Hapag-Lloyd Cruises has introduced its new brand campaign, “World. Wide. Wonderful. Book your 2026 dream cruise now.” Running until October 31, 2025, the campaign highlights the fleet’s signature onboard atmosphere through specially produced imagery and video while showcasing more than 26 upcoming cruises. Starting January 2026, all five luxury and expedition ships in the line’s fleet will offer bilingual cruises in German and English.
Support for Travel Partners
Travel agencies will receive a comprehensive campaign tool kit, including:
- A 36-page brochure and animated flipbook with films and images
- Social media templates and a 20-second brand video
- Ready-to-use content via the “Agent Compass” portal
“This campaign is more than an offer, it’s an invitation to immerse yourself in experiences that move and inspire,” says Ines Bizi, director of marketing.
The Fleet and Experiences
The fleet includes the luxury ships Europa and Europa 2, as well as the expedition ships Hanseatic Nature, Hanseatic Inspiration and Hanseatic Spirit. From the Arctic’s wild landscapes to the Mediterranean’s cultural treasures, the campaign emphasizes journeys that combine discovery with five-star service, cuisine and entertainment.
Sample 2026 itineraries include:
- Nine-day “Adriatic Discovery” from Rome to Dubrovnik aboard Europa 2 (August 16–25, 2026)
- 14-day “Midsummer in Norway” from Hamburg to Travemünde aboard Europa (June 12–26, 2026)
- 12-day “Expedition Svalbard” circumnavigation aboard Hanseatic Nature (July 6–18, 2026)
- 18-day “Canadian Arctic & Greenland” cruise aboard Hanseatic Spirit (August 22–September 9, 2026)
- 29-day “Expedition Northwest Passage” sailing aboard Hanseatic Inspiration (August 6–September 4)
Good to know: Early booking discounts are available until October 31, 2025.
For more information, visit www.hl-cruises.com.
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