Wyndham Hotels & Resorts, a hotel franchisor with more than 8,300 hotels across nearly 100 countries, is marking a major milestone as its Trademark Collection by Wyndham brand surpasses 100 hotels in the U.S.
The achievement highlights a rapid rise for the soft-brand, which has doubled the size of its domestic portfolio in the last five years as independents increasingly turn to Wyndham. That demand has also helped the brand grow to nearly 350 hotels globally with more than 100 additional hotels in the pipeline.
“Independent hotel owners don’t want to trade their identity for scale—and with Trademark Collection by Wyndham, they don’t have to,” Leo Danese, vice president of Lifestyle Brands, Wyndham Hotels & Resorts, said in a statement. “The brand gives them the freedom to keep what makes their hotels special while tapping into the power of Wyndham. Crossing 100 hotels in the U.S. is a major moment and just the latest proof point that more independent owners are choosing Trademark Collection to help them compete and grow on their terms.”
Since launching in 2017, the U.S. portfolio of Trademark Collection hotels has expanded to reflect growing consumer demand for distinctive stays in destination-driven markets, from gaming resorts and iconic leisure destinations to design-forward urban hotels. Among some of the brand’s notable properties:
- The Galt House Hotel, Trademark Collection by Wyndham — The flagship of the Trademark Collection brand and one of the largest independent hotels in the country, the iconic riverfront property in Louisville spans more than 1,300 rooms and has long served as a centerpiece of the city’s hospitality scene.
- The Orbit Hotel, Trademark Collection by Wyndham — Set within a converted NASA facility near Cleveland, the hotel blends mid-century design with space-age inspiration, offering guests a stay that nods to the region’s aerospace heritage while reflecting Trademark Collection’s focus on properties with distinctive character and stories rooted in place.
- MB Hotel, Trademark Collection by Wyndham — Located in Miami Beach, this boutique oceanfront hotel blends Art Deco heritage with contemporary design. Steps from the sand and the neighborhood’s vibrant dining and cultural scene, guests enjoy a relaxed coastal stay that captures the character of one of the city’s most storied districts.
- Hilo Hawaiian Hotel, Trademark Collection by Wyndham — Overlooking Hilo Bay with sweeping views of Mauna Kea, the hotel places guests within easy reach of Hawaiʻi Volcanoes National Park and the island’s eastern coastline, reinforcing the brand’s growing portfolio across the aloha state.
- The Beekman Tower, Trademark Collection by Wyndham — Located on Manhattan’s East Side in the historic Turtle Bay neighborhood, the hotel offers spacious apartment-style accommodations with kitchenettes and a rooftop lounge featuring sweeping views of the East River and United Nations headquarters.
(Trademark Collection by Wyndham)
Outside the U.S., Trademark Collection continues to expand across key international destinations, with a portfolio spanning Caribbean beachfront resorts and European landmark hotels to design-forward city-center stays across Asia-Pacific. Some of the brand’s notable properties include:
- Hotel Traveltine Downtown Singapore, Trademark Collection by Wyndham — Located in Singapore’s Kampong Glam district, the hotel features modern guestrooms and a rooftop pool overlooking the city skyline, with easy access to heritage neighborhoods, shopping and major business hubs.
- The Proud Karon Beach Phuket, Trademark Collection by Wyndham — Set just a short walk from Karon Beach in Phuket, the contemporary resort-style hotel offers spacious rooms with private balconies, an outdoor swimming pool, fitness center and on-site dining, providing easy access to local markets, restaurants and the island’s popular beach attractions.
- Fontinha Porto, Trademark Collection by Wyndham — Nestled in the heart of Porto and built on the site of a former quarry, the contemporary boutique hotel features stylish guestrooms, a Mediterranean restaurant and a garden terrace, all within walking distance of Santa Catarina Street shopping, Clérigos Tower and the historic Ribeira district.
- Hotel MX condesa CDMX, Trademark Collection by Wyndham — Located in Mexico City’s Condesa neighborhood, the hotel offers modern accommodations steps from leafy parks, Art Deco architecture and some of the capital’s most celebrated cafés, restaurants and galleries, with convenient access to Roma Norte and Chapultepec Park.
- Grand Decameron Complex Bucerias, a Trademark All-Inclusive Resort — Set along the sandy shores of Bucerías in Riviera Nayarit, the expansive all-inclusive beachfront resort is composed of three colonial-style hotels and features multiple pools, over a dozen restaurants and bars, sports facilities and daily entertainment.
(Trademark Collection by Wyndham)
Wyndham Advantage
Hotels joining Trademark Collection by Wyndham gain access to the Wyndham Advantage—a combination of global distribution, marketing and advanced technology designed to help owners compete and grow. Since 2018, Wyndham has invested more than $425 million in technology, strengthening its digital infrastructure, distribution capabilities and revenue management tools for franchisees. Owners also benefit from Wyndham Rewards, the company’s loyalty program with nearly 122 million enrolled members worldwide, creating new opportunities to capture demand from millions of loyal travelers worldwide.
For more information on Trademark Collection by Wyndham, visit WyndhamDevelopment.com.
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