Experience Turks and Caicos has announced its partnership with Houston-based Travelview International to launch a video-driven travel advisor marketing and education program across the United States and Canada—markets that collectively represent about 90 percent of the destination’s visitor arrivals.
Through this partnership, Experience Turks and Caicos will leverage Travelview International’s established platform to engage approximately 80,000 travel advisors across North America, including members of leading luxury consortia, through a series of highly targeted video campaigns on the Turks and Caicos Islands, including its lesser-known sister islands. The initiative distributes twice-monthly emails featuring short informational videos that function as a “video FAM trip,” helping advisors quickly build destination knowledge and stay current on the islands. The campaign underscores Experience Turks and Caicos’ ongoing commitment to deepening its engagement with the travel advisor community, as luxury travelers increasingly turn to these trusted professionals to curate and secure highly personalized, bespoke experiences.
“Our partnership with Travelview International reflects the critical role that travel advisors play in shaping high-value travel decisions and driving meaningful demand for destinations like Turks and Caicos,” Paul Pennicook, CEO of Experience Turks and Caicos, said in a statement. “Advisors are indispensable partners in how luxury travel is planned and experienced today, and by investing in direct, consistent engagement, we are ensuring they are equipped with the insights and inspiration needed to confidently position our islands at the forefront of their recommendations.”
The content will feature concise, expertly narrated informational videos crafted for efficient learning and lasting recall. These videos will highlight the destination’s defining attributes, including its geography, heritage, and cultural character; a curated overview of its resorts, villas, and accommodations; and distinctive experiences and excursions that set the Turks and Caicos Islands apart within the Caribbean luxury landscape —all while visually showcasing the natural beauty that the destination is renowned for.
As a respected publisher within the travel industry, Travelview International is recognized for delivering “credible, non-advertorial content that advisors rely on to make informed recommendations for their clients.” The platform seamlessly integrates editorial programming produced by Travelview with video contributions from private sector partners on specific resorts, villas, experiences, and services with direct pathways to additional information and booking opportunities.
To view the full collection of Turks and Caicos videos, visit: https://tci.travelvideo.com/
Related Stories
Bahia Principe Introduces New Sub-Brands Amid Joining Hyatt
Wyndham Crosses 100-Hotel Mark in Mexico
Source link
