MSC Cruises is debuting an all-new MSC Yacht Club experience at the 2026 Formula 1 Crypto.com Miami Grand Prix, bringing its signature ship-within-a-ship concept to the track for the first time.
The 50-foot tall structure will tower over turns 5 through 9 of the Miami circuit, offering fans and premium guests unobstructed views of five turns, a major vantage point on the Formula 1 calendar. Spanning 264 feet in length and 96 feet in width, the installation evokes the elegance of a super yacht, with multiple viewing decks, open-air terraces, refined lounges, shaded seating areas, and pools.
The multi-year installment marks the most significant hospitality debut at the Miami Grand Prix since 2023 and represents the cruise line’s expanding footprint beyond the ocean.
“Bringing the MSC Yacht Club concept from our ships to the track is an unrivaled opportunity to transform one of our most exclusive and celebrated onboard experiences into a bold, first-of-its-kind destination,” said Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises USA. “From the striking super yacht design to the elevated hospitality and unmatched views of the action, this experience captures the innovation and premium service that define MSC Cruises and gives Formula 1® fans a taste of our signature mix of European style and American comfort.”
The experience will feature tiered offerings across six levels: private cabanas on the Marina Deck, an open-air lounge on Deck 1, covered seating with all-day dining on Deck 2, a Jack Daniel’s Lounge on Deck 3, and the Captain’s Deck offering 360-degree panoramic views. A new general admission viewing platform inside Turn 7 will also provide race attendees trackside access.
The initiative underscores MSC Cruises’ deepening partnership with Formula 1, which began when the cruise line became a Global Partner in 2022. MSC is title sponsor of the 2026 Grand Prix races in Barcelona and São Paulo, and was title sponsor of the Austin race in 2025.
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