Hyatt’s Inclusive Collection has released its first-ever “Time Rich Report,” a consumer survey showing that most Americans believe they aren’t spending enough meaningful time with loved ones—and see travel as the solution.
The national survey, conducted with Wakefield Research, found that 82 percent of respondents feel they aren’t getting enough time with the people who matter most, underscoring a broad desire to reconnect. Travel is seen as a key path to achieving that: 62 percent of respondents said they consider travel to be quality time, whether bonding as a family, reconnecting as a couple, or recharging solo.
“Our first-ever Time Rich Report shows that travel is about much more than getting away—it’s about arriving at powerful moments and shared experiences,” said Ana Tomicevic, vice president, global brand leader, Hyatt’s Inclusive Collection, in a statement. “For the travel industry, these findings suggest the need for a strong focus on creating strategies and delivering services that maximize quality time and reduce planning headaches and distractions for guests, all while allowing connections and personal time to flourish.”
Key Findings: Family, Romance and Self-Care
- Family First, Devices Second: Parents reported being stretched thin, with 86 percent saying they lack quality time. On average, they spend nearly as much time on devices as with their kids. If money were no object, 42 percent said they would take a dream trip with family.
- Reclaiming Romance: Thirty-one percent of couples said they don’t get enough time together, but 84 percent reported that time away had a positive effect even after returning home.
- Solo Travel as Self-Care: Fifty-five percent of respondents said they feel lonely, and only half had a meaningful conversation in the past week. But half also said planning a trip boosts their mood, and one in four said they would travel alone or with friends.
Hyatt is tying the survey into a new campaign, “Time Here Is Worth More,” across its Inclusive Collection portfolio of more than 140 resorts in Mexico, the Caribbean, Central America and Europe. The initiative emphasizes services and experiences designed to help travelers reclaim time for deeper connections.
As part of the campaign, Hyatt has also partnered with Deepak Chopra, who joins the company’s new Wellbeing Collective Advisory Board. The collaboration will feature “Mindful Moments,” including digital tools like DeepakChopra.ai, to help guests feel grounded and reflective during their stay.
“Time is more than just a measure; it reflects what we value,” Chopra said in a statement. “Through this collaboration with Hyatt’s Inclusive Collection, we’re offering travelers tools to be more intentional, equipping them with practices that leave a positive impact to last long after their vacation ends.”
The full “Time Rich Report” is available at www.HyattInclusive.com.
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