Bally’s Corporation has announced plans for Bally’s Las Vegas, a $3 billion integrated resort that will anchor a 35-acre campus alongside the upcoming Las Vegas Athletics Major League Baseball ballpark on the Strip.
The project, designed in collaboration with JLL and Marnell Companies, is being submitted for Clark County entitlements and is expected to break ground in the first half of 2026.
Plans call for two luxury hotel towers with 3,000 rooms, a casino, and a four-level entertainment and retail complex. The development will also feature a 2,500-seat entertainment venue and more than 500,000 square feet of dining, shopping, and leisure space. A dedicated VIP experience will provide direct access to the adjacent ballpark, blending Las Vegas’ tourism economy with the energy of professional sports.
“Bally’s Las Vegas represents a once-in-a-generation opportunity to redefine the heart of the Strip,” said Soo Kim, chairman of the board of directors, Bally’s Corporation, in a statement. “With world-class partners like JLL and Marnell, and with the arrival of Major League Baseball, we are not just building an integrated resort. We are creating a landmark destination that unites sports, entertainment, dining and hospitality on a scale only Las Vegas can deliver.”
JLL will spearhead the project’s dining and retail sourcing, curating a mix of international brands and local operators. Michael Hirschfeld, vice chairman of JLL, will lead the leasing team.
“Las Vegas is one of the most important markets for food and beverage, entertainment and retail in the US,” Hirschfeld said. “The extended hours of operation in the market yield some of the highest sales per unit in the country.”
A Sports-Entertainment Destination
With the Tropicana site cleared for redevelopment and Major League Baseball’s Athletics franchise set to relocate, Bally’s Las Vegas aims to serve both international travelers and regional fans. The project is pitched as a cornerstone of the city’s evolution into a hub for global sports and large-scale tourism.
Recently, Luxury Travel Advisor contributor Scott Mayerowitz dug into whether the glut of Las Vegas luxury had eroded the charm of “Sin City.” The Strip’s development era of high-end resorts raised questions about oversupply. Event-driven projects like Bally’s Las Vegas, tethered to a new MLB ballpark, could signal how the city pivots, using sports and large-scale entertainment to fuel demand beyond traditional casino and resort play.
The Advisor Pitch: Why It Matters for Clients
Bally’s Las Vegas will reshape the south end of the Strip by tying luxury hospitality directly to the city’s new MLB team. For advisors, this means:
- Sports-Driven Travel: Expect rising demand from baseball fans eager to combine game-day experiences with luxury accommodations and entertainment.
- New Group Opportunities: The mix of 3,000 hotel rooms, VIP ballpark access, and a 2,500-seat venue creates potential for corporate groups, incentive trips, and fan packages.
- Fresh Dining & Retail: JLL’s involvement signals a slate of global and local dining brands that can be marketed as a destination in their own right.
- Competitive Edge: Clients who crave “what’s next” in Las Vegas will want early access once bookings open. Position yourself now as the go-to advisor for Strip openings tied to sports and entertainment.
For more information, visit www.ballys.com.
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