New York’s Belmont Park Village, The Bicester Collection’s first luxury shopping destination in the U.S., has launched Front Row, a new travel trade program. Designed for travel advisors, this initiative offers a luxury shopping experience to elevate itineraries for affluent clients who value personalized service and exclusivity.
Located nearby JFK and LaGuardia Airports, just across the Queens border in the New York metropolitan area, and via direct train service from both Grand Central Terminal and Moynihan Hall at Penn Station, the Village is situated on the grounds of historic Belmont Park, alongside the Belmont Racetrack and UBS Arena, home of the New York Islanders and the MTV Video Music Awards. The open-air, luxury shopping destination offers a collection of designer boutiques with sought-after pieces from previous seasons’ collections and year-round discounts of up to 65 percent.
The Village is home to numerous designer boutiques and will grow to house more than 150 luxury and lifestyle brands. Several brands have chosen Belmont Park Village for their first off-price locations in America, including Vivienne Westwood, Thom Browne, Missoni and Rene Caovilla, to name a few. Beyond shopping, Belmont Park Village offers:
- Culinary outlets – From casual fare at Pret a Manger and Le Botaniste to refined offerings at Ladurée (expanding to a full-scale café in autumn 2025) and the upcoming American brasserie flagship Hundredfold by Patina Group in partnership with James Beard Award-winning Chef Timothy Hollingsworth.
- Premium guest services – Hands-free shopping, personal shopping assistance, in-house concierge and a VIP private shopping space, The Apartment, opening early summer 2025.
- Sustainable luxury – As the first retail development in North America to achieve a Design Stage Outstanding rating from BREEAM, the Village ranks among the most sustainable retail projects in the country.
Beginning early this summer, Front Row members will be able to craft a range of shopping experiences for their clients. In the meantime, travel professionals are invited to preview Belmont Park Village through personalized tours and explore select early guest services available now. These include:
- Bespoke shopping itineraries – Customized shopping based on client style profiles
- VIP transport options – Transfers from Manhattan or luxury car services from JFK or LaGuardia airports with chauffeur service
- Private collection previews – Exclusive viewings of limited-edition pieces before they’re available to the public
- Hands-free shopping – A convenient service allowing clients to shop without carrying bags throughout their visit
- Welcome gift – A personalized welcome amenity for Front Row advisor clients
- Regular newsletter – Exclusive content and updates to share with luxury clientele
For more information, visit www.belmontparkvillage.com.
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