Celestyal has announced a strategic leadership change, with the appointment of Janet Parton as vice president of marketing, PR and customer experience.
Parton moves into the role immediately from her previous position as VP, business development for Europe and the U.K., and managing director of Celestyal Travel U.K., and brings extensive experience from both her two years at Celestyal and earlier roles as sales and marketing director at Globus family of brands. She will lead Celestyal’s newly formed marketing, PR and customer experience department, supporting the next phase of growth for the brand, as it accelerates plans ahead of 2026 and the launch of its new Wave campaign.
Parton, who is based in the U.K., will continue to report to Lee Haslett, chief commercial officer. As part of this transition, Dan Buckingham, director of retail & U.K. partnerships, will assume leadership of the U.K., Celestyal Travel and Europe teams for an interim period. John Diorio will continue as managing director and vice president of business development North America at Celestyal, and work closely with Parton to align on trade strategy for the line in North America.
Haslett said: “Janet is a respected and proven leader who has played a pivotal role in strengthening Celestyal’s trade partnerships and presence across core markets. As we double down on marketing, brand-building and demand generation ahead of our Wave campaign and 2026 strategy, Janet’s commercial expertise and understanding of the Celestyal brand make her ideally placed to lead this function. I’m delighted to see her step into this role and drive forward the next chapter of our growth.”
Parton said: “It’s been an honor to be part of Celestyal’s journey over the last two years, and I’m excited to step into this role at such a pivotal moment for the brand. We have an unprecedented opportunity to further build connections with both consumers and the travel trade through a stronger, unified approach to marketing, PR and customer experience.”
For more information, visit www.celestyal.com, the trade portal www.celestyalcompass.com, or call (877) 337 4665.
Related Stories
Celestyal Updates Travel Advisor Education and Training Platform
Princess Cruises Promotes Carmen Roig to Senior VP of Sales
Carnival Announces Change in its 2027/28 Deployment Plan
Dream Vacations & CruiseOne Training Earns CLIA Elective Credits
Source link
