Cruise Planners has unveiled several new franchise marketing initiatives during its annual convention. Cruise Planners’ marketing program inspires travel, provides exclusive offers, and streamlines the advisor-client experience.
Highlights include:
- Refreshed corporate website – Cruise Planners is launching a newly redesigned, modern, mobile-first corporate website designed to quickly connect travelers to a Cruise Planners advisor. New visitors will be paired with an advisor based on trip type—such as cruises, tours or resorts—making it easier than ever to find a travel advisor for their specific needs. The site also features a robust “Get Inspired” section with blogs, videos and travel offers.
- Redesigned advisor websites – Cruise Planners advisors will soon benefit from newly redesigned websites that align with the corporate site but offer customization to match their personal specialties. These sites feature travel-inspired visuals, streamlined navigation, and easy access to special offers, travel content, and vacation search tools—helping advisors showcase their expertise to current and prospective clients.
- New travel brochure for couples – Cruise Planners is introducing a romance travel brochure designed for honeymoons, anniversaries, destination weddings and getaways. The guide showcases cruises, resorts, and unique experiences while positioning advisors as experts in honeymoon and couples travel planning.
- Port shopping program – Cruise Planners clients will gain access to exclusive shopping perks in popular cruise ports throughout the Caribbean, Alaska and Hawaii. Discounts, free gifts and special offers will be available through clients’ MyTrips accounts, and can be redeemed at participating stores by showing a mobile device.
“Each year at convention, we roll out fresh tools and programs to help our advisors stand out with customers and prospects—and this year is no different,” said Michelle Fee, founder and CEO of Cruise Planners. “Our redesigned corporate website, along with upcoming new advisor websites, will provide the added visibility and business platform our advisors need to drive their success.”
For more information, visit www.cruiseplanners.com.
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