G Adventures has announced the return of its travel advisor incentive, “G-Normous,” a four-month competition designed to supercharge advisor sales. Travel advisors across the United States and Latin America will compete for the ultimate crown and the whopping $10,000 grand prize, as well as additional cash and prizes throughout the incentive period.
Running live now through April 30, 2026, the 13th annual G-Normous is loaded with multiple pathways to victory, including weekly and monthly prizes across various sales categories, plus spontaneous, top-secret random prizes throughout the campaign, including trip giveaways. Every eligible new trip an advisor sells earns them an entry, meaning the more they sell, the greater their chance of becoming the G-Normous champion.
To maximize sales potential throughout the four months, G Adventures will be fueling their bookings with a suite of tools, including exclusive offers, bonus commission windows, destination spotlights, and consumer sales. All of these are engineered to help travel advisors convert more sales and race toward the $10k finish line.
The Great Adventure Sale
The G-Normous incentive launches alongside “The Great Adventure Sale,” which offers clients savings up to 25 percent on over 500 trips when booked before February 2, 2026, for travel throughout the year.
“Forget the champagne toast, we’re kicking off 2026 with something way better: our most epic agent competition ever!” said Jenn Stevens, G Adventures’ trade marketing manager for the US. “We know our agents love a good competition, and this year we’re cranking it up to eleven with tons of ways to win, including a jaw-dropping $10k grand prize. It’s our way of celebrating the incredible passion they pour into selling travel that actually matters.”
“The Great Adventure Sale will start G-Normous off with a bang, giving agents the ultimate secret weapon to lock in bucket-list trips to Costa Rica, Peru, Egypt, Indonesia, Japan, Vietnam and more, at up to 30 percent off. Plus, every trip they sell will pump money straight into local communities, so advisors aren’t just booking trips, they’re changing lives. Talk about a win-win.”
In addition to The Great Adventure Sale, for the entire month of January, advisors will receive an exclusive offer on Marine bookings, with up to 35 percent off a huge selection of water-based trips. The intimacy of the small ships, local access to coastlines, and the incredible expertise of the captains and crew make these Marine adventures the perfect choice for clients seeking all the adventure and authenticity of a classic G Adventures trip, but with the unique perspective of life at sea.
All travel advisors with a G Adventures Sherpa account are automatically entered into G-Normous. Advisors without a Sherpa account can speak to their manager or speak with their GPS for support. Regardless of travel date, advisors will receive one entry for every new booking made on a G Adventures tour from January 1–April 30, 2026.
For more information, visit www.gadventures.com.
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