Following a successful restructuring earlier this year—including its split from expedition cruise company HX—Hurtigruten is now charting its own course as a standalone company. With a fleet of 10 ships serving Norway’s coast and land-based tour operations in Svalbard, Hurtigruten has reported its first financial results since the separation.
In North America, this summer’s sales momentum has been especially strong, with booked revenue from June 1 to August 28 up 15 percent year-over-year. This growth has been driven by a remarkable 72 percent increase in Signature product series bookings, underscoring the appetite from U.S. and Canadian travelers for authentic, immersive experiences along Norway’s iconic coastline and Svalbard.
“North America remains one of Hurtigruten’s most exciting growth markets, and we’re delighted to see such powerful momentum this season. Travelers are increasingly seeking destination immersion and meaningful exploration—and that’s exactly what we deliver 365 days a year,” commented Carly Biggart, head of Hurtigruten in the Americas.
Globally, Hurtigruten has released its first-half 2025 figures, reporting a 60 percent increase in EBITDA, up from €27 million to €43 million compared to the same period the previous year. Total revenue grew 14 percent to €250 million, with occupancy rates improving from 66 percent in H1 2024 to 70 percent in H1 2025.
“This growth is a testament to the successful establishment of the ‘new’ Hurtigruten, which now solely serves the Norwegian coast and Svalbard. Our commitment to providing the iconic experience of Norway has resonated with our guests, and we are excited about the future as we continue to see strong demand,” said CEO Hedda Felin.
Looking ahead, Hurtigruten expects continued growth in EBITDA and occupancy rates, reflecting strong demand and positive booking trends. As of August 26, Hurtigruten’s booked ticket sales for the full current year are up by 11 percent compared to the same time in 2024. Similarly, Hurtigruten’s booked ticket sales for 2026 are up by 12 percent compared to the year ahead bookings at the same time last year.
During the first half of 2025 Hurtigruten restructured and significantly strengthened its balance sheet. The book equity now stands at €85 million and the company’s €411 million term loans matures in 2030. The group’s total cash position was €112 million at the end of the first half of 2025.
As a part of Hurtigruten’s commitment to reducing its environmental footprint, the company is continuously looking at ways to modernize the fleet. During the first half of 2025, MS Nordlys completed a significant upgrade to battery-hybrid propulsion, making it the fourth Hurtigruten ship to run on hybrid power. In addition, Hurtigruten reduced its Scope 1 emissions per guest by 9 percent, and significantly reduced SOx emissions by 45 percent (2024 figures compared to 2023).
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