Los Cabos is closing the book on a decade of remarkable growth — and the numbers are hard to ignore. The Los Cabos Tourism Board has announced that the destination welcomed nearly 3.8 million visitors in 2025, capping a ten-year run that has seen visitor arrivals climb by nearly 130%. For travel advisors, that trajectory tells an important story: this isn’t a destination riding a trend. It’s one that has deliberately engineered its own success.
Rather than chasing volume, Los Cabos has spent the last decade building a high-value model centered on quality, connectivity, and long-term community impact — and the results are showing up in the metrics that matter most to agents selling luxury travel. The destination’s Average Daily Rate hit $440 USD in 2025, the highest in all of Mexico and a significant jump from $286 in 2017. Revenue Per Available Room climbed from $203 to $306 over the same period, while average annual occupancy held steady at 70%.
“This growth did not happen by accident,” said Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. “For more than a decade, Los Cabos has focused on attracting high-value travelers, strengthening air connectivity, diversifying our markets, and investing in premium infrastructure that supports long-term economic resilience.”
The hotel supply has grown to match the demand, with inventory expanding from 15,000 to more than 22,000 rooms since 2016 — approximately 80% of which fall in the five-star category. That product mix is a critical selling point for agents working in the luxury and honeymoon markets.
Air access has also been a major driver of growth. Connectivity increased by nearly 46% between 2016 and 2025, and Los Cabos now connects to 42 international airports, including 32 in the United States. New routes from Nashville, Kansas City, Ontario, and Orange County have expanded the destination’s reach beyond its traditional gateway cities of Los Angeles, Dallas, Phoenix, New York, Chicago, Denver, and Atlanta. International service from Frankfurt, Germany and Panama City, Panama is also helping to diversify the visitor mix.
Projections for early 2026 point to continued strength from the U.S. market — good news for agents building itineraries around one of Mexico’s most dependable premium destinations.
Tourism’s economic impact in Los Cabos extends well beyond hotel stays. The industry contributes approximately $7.7 billion to the regional economy and supports roughly two out of every three jobs in the destination, with more than 44,000 positions directly tied to the sector. Tourism also accounts for nearly 36% of Baja California Sur’s total GDP.
Looking ahead, the destination’s priorities remain focused on experiential luxury — particularly wellness, golf, gastronomy, and sustainability. New luxury developments and infrastructure investments are scheduled through 2026 and beyond, with continued backing from international brands and investors.
“We remain laser-focused on our strategic approach,” Esponda added. “Growth in Los Cabos is intentional. We will continue strengthening our global positioning while ensuring tourism delivers measurable value to our community. When our local community benefits, the entire destination thrives.”
For more information, visit visitloscabos.travel.
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