The Port Authority of New York and New Jersey, the New Terminal One (NTO), and Unibail-Rodamco-Westfield (URW) Airports have announced that three graduates of the Port Authority’s Institute of Concessions (IOC) will join WHSmith North America on a team of joint-venture partners to deliver travel essentials at John F. Kennedy International Airport‘s New Terminal One. The three New York-based firms will contribute products and investment through an incubator program led by joint-venture partner Love From USA to offer merchandise from global, national, and local brands.
The travel essentials program, which includes six retail spaces totaling approximately 8,400 square feet throughout the new terminal, will offer a diverse, high-quality retail experience that celebrates New York, plus an array of first-to-airport national and global brands with shop-in-shop experiences. The curated selection of iconic and beloved New York City brands includes Made in Queens, Magnolia Bakery, Jacques Torres Chocolates, and Greyston Bakery. Locally made goods from New York City‘s boroughs will feature granola from Queens-based Baked by Noon, art from Johnnerdraws, cookies from Brooklyn Bites, coffees and syrups from Transcenden Coffee, handmade soaps from Treestar, drinks from Red Jacket Juices and infusions from Salut, brittle from Brittle & Beyond and caramels from Cobblestone Candies. The local goods and flavors reflect the Port Authority, NTO and URW’s collaboration and commitment to including diversity and local business participation as the Port Authority redevelops John F. Kennedy International Airport (JFK) into a world-class international gateway.
In July 2023, the Port Authority launched a specialized training program, the Institute of Concessions (IOC), offering extensive training and mentoring intended to increase the number of local and diverse airport concessionaires included in the Port Authority’s $19 billion transformation of JFK. By completing the IOC, local businesses will be equipped with the necessary skills to competitively bid for concession opportunities, win contracts, and effectively operate concessions within the airport. The goal is to create a pipeline of local and diverse businesses that can demonstrate to the Port Authority and its terminal partners their ability to successfully manage concessions and contribute to the overall success of the airport. Since its launch, more than 40 local businesses have graduated from the program and several have earned places in the airport’s concessions programs as joint-venture partners with larger firms or as direct operators of concessions.
The three IOC graduates participating in the travel essentials retail spaces—Beautiful Amore Skincare, Rincon Salvedoreno, and Brooklyn Blend—are part of an incubator program led by joint-venture partner Love From USA, a 100 percent airport-certified disadvantaged business enterprise (ACDBE). Love from USA will also operate a specialty retail store, Love From New York. Additional joint-venture partners include New York-based C&E Global Solutions and On-Site Retailers Inc. based in Baltimore. The next business outreach event is scheduled for July 23 to increase the local product supplier pipeline for the New Terminal One.
(The New Terminal One at JFK )
Travelers at the New Terminal One can look forward to six unique retail concepts—many of which will be open 24/7—that offer a dynamic product mix and unparalleled convenience, including:
WHSmith Travel Essentials: Visitors can explore curated essentials alongside an expansive library of titles, including New York Times bestsellers, magazines, and global publications. Open 24 hours a day, the store is designed to provide continuous access for convenience and cultural enrichment.
The Canopy: Located in the pre-security departures area, this store and its theme will reflect the vibrant energy of New York through a selection of high-quality luggage and accessories that include premium brands such as Herschel and TUMI.
The Queens Borough Market: Open 24 hours a day, this expansive market for travel essentials celebrates New York’s architecture and soaring skylines in a space that blends industrial design with natural textures, evoking the city’s iconic structures and the sense of movement and flight.
Skybound by WHSmith: This proprietary brand will provide a fresh take on the traditional travel store through a nod to New York’s drama and glamour.
The Last Stop: Strategically positioned at the level 1 bus gate in the departures area, this store’s design will mirror the nostalgic view through a window of a New York City subway car and offer core travel essentials in a setting that channels the city’s underground transit system.
Las Artes Mercado: Open 24/7 and conveniently located on the arrivals level, Las Artes Mercado will blend New York fashion with the practicality of a modern bodega, offering travel essentials and an expanded grocery selection.
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