RateHawk, a B2B online system for booking hotels, flights, and transfers for travel professionals, has announced an ambitious U.S. growth strategy for 2026 with a fully dedicated commercial team of 25 specialists now operating nationwide.
This decision follows RateHawk’s 70 percent year-over-year surge in net transaction value in Q3 and a 37 percent increase in the number of U.S. partners, now reaching 15,500 travel professionals nationwide. RateHawk’s network in the U.S. includes numerous leading host networks and agency groups, reflecting the brand’s growing influence and adoption across the industry.
These U.S. partners add to the more than 110,000 travel professionals worldwide who already rely on RateHawk, with particularly strong adoption in Europe, the Middle East, and Latin America.
Following these results, the company is targeting a significant increase in active U.S. travel advisors and net booking value across the country next year.
For U.S. travel advisors, RateHawk provides a set of advantages designed to enhance both productivity and profitability. In particular, it offers greater flexibility to increase margins through customizable commissions, faster itinerary building by searching for hotels, flights, transfers, and cars in a single platform, seamless access to 2.9 million properties, including 220,000 directly contracted hotels.
“Our mission is simple: help every U.S. travel advisor earn more while spending less time jumping between systems,” Ron Fenska, RateHawk’s regional director for North America, said in a statement. “With strong momentum in the market and thousands of new partners joining each year, our ambition for 2026 is to make RateHawk the go-to booking platform for U.S. travel professionals.”
In the U.S. market, RateHawk is observing strong demand for Europe, Mexico, and Caribbean destinations, alongside a growing number of multi-city and experiential itineraries. Fenska added, “We’re building next year’s products and sales strategy based on what U.S. travel advisors are looking and asking for.”
RateHawk offers local travel advisors, operators, TMCs, and other professionals more than 2.9 million accommodations worldwide, flights from over 450 airlines, as well as car rentals and transfers in 165 countries.
RateHawk’s hotel supply—sourced from 330 suppliers and over 220,000 direct contracts—provides competitive rates globally, including unique accommodation types such as cottages, glamping, and ryokans. These categories grew by 41 percent in the last 12 months, reflecting American travelers’ increasing interest in distinctive stays and local experiences. In addition, RateHawk provides its extensive inventory via API connectivity for large networks, tour operators, and travel tech platforms.
Fenska said: “The U.S. advisor community is evolving rapidly, and we want to equip them with the technology and supply depth they need to compete and thrive. We process 10 billion rates daily and support customers with a smart recommendation system that ensures a smooth booking process. The U.S. travel agent market is projected to reach USD 172 billion by 2035, fueled by rising consumer demand for personalized travel planning. RateHawk sees a significant opportunity to support this expanding advisor ecosystem with efficient, high-tech tools.”
In addition to the desktop version, RateHawk provides a mobile app available for free on Android and iOS devices. The app delivers the full functionality of the desktop platform, enabling advisors to manage bookings from anywhere.
RateHawk is part of the UAE-based Emerging Travel Group, a global travel company that operates travel brands for individual travelers (ZenHotels), B2B travel professionals (RateHawk), and corporate customers (Roundtrip) in over 190 source markets. Emerging Travel Group employs more than 3,600 people across 80 countries with offices in Dubai, Wilmington, Singapore, London, Berlin, Lisbon, Warsaw, Milan and Limassol.
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