Concert and event tickets remain wildly popular with Americans, but they have also become a significant investment, with average ticket prices increasing 38 percent since 2019, according to Pollstar. A new Allianz Partners survey of customers who purchased the company’s Event Ticket Protector product found that respondents are eager to attend live events in 2026, while they overwhelmingly chose to protect their ticket investments in 2025. The Event Ticket Protector product is available from Allianz’s event ticketing partners.
According to the survey of almost 1,000 Allianz Event Ticket Protector customers who had filed and received payment for a ticket protector claim between April 2025 and October 2025, 87 percent said they will definitely or very likely attend a ticketed event in 2026, with 71 percent reporting that they attend at least three ticketed events per year. Concerts were the most popular type of ticketed event, with 65 percent of respondents saying they most often attend concerts. More than half of respondents (52 percent) said they’ll attend a large venue concert, while nearly a third (32 percent) plan to attend a local sports or entertainment event, and almost a quarter will attend a professional sporting event (24 percent) or a comedy show (23 percent).
Safeguarding their ticket investment with Event Ticket Protector was top of mind for those who had previously purchased the product. Survey respondents noted that the top reason for being unable to attend their event was an illness or injury to themselves or an event companion (50 percent), followed by an illness or injury to a close family member (30 percent). Because all respondents had purchased Event Ticket Protector at least once, the survey asked how consistently they insured events they later were unable to attend. Sixty-nine percent (69 percent) said they had coverage for every event they were unable to attend, while 29 percent said they were insured for some of those events.
When asked about their ticket protector claims experience, 89 percent of respondents said it was very easy or somewhat easy to file a claim. When asked about the reason they purchased event ticket insurance, 85 percent purchased it to protect their ticket investment while the other 15 percent purchased it for peace of mind. Nearly two-thirds of customers surveyed (63 percent) said tickets priced over $100 should be protected with insurance, indicating that as ticket prices rise, so does the perceived need for coverage.
Travel and ticketed events seem to go hand in hand, as 60 percent of the customers surveyed revealed they plan to travel over 50 miles to attend a ticketed event. As travel tied to live events continues to trend, these experiences often include flights, hotel stays and carefully planned itineraries, turning a single night out into a larger financial and time commitment.
“Today’s eventgoers are excited about 2026, but they’re also committed to protecting their ticketing investment from unforeseen covered events,” said Emily Hartman, general manager at Allianz Partners. “Attending live events has become a beloved pastime, but the cost of attending ticketed events has become significant enough that ticket insurance is often seen as a wise choice. At Allianz Partners, we’re proud to offer ticket insurance through our valued ticketing partners to help give Americans the confidence to attend their next great event.”
Event Ticket Protector from Allianz Partners can reimburse up to 100 percent of non-refundable ticket costs when an insured customer can’t attend their event for covered situations such as an unexpected covered illness, a covered job loss, a covered traffic accident, mechanical breakdown and more. Event Ticket Protector also provides customers with access to 24/7 assistance through the company’s event hotline. Event Ticket Protector is offered by leading event ticket providers.
Allianz Partners offers travel insurance through most major U.S. airlines, leading travel advisors, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information, visit http://www.allianztravelinsurance.com/.
*Survey Methodology: Allianz Partners surveyed 982 Event Ticket Protector customers who received a payment for an Event Ticket Protector claim between April 2025 – October 2025. The survey was conducted between January 14, 2026, and January 20, 2026.
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