Virgin Voyages and Google Cloud have announced a strategic partnership to embed generative AI across the line’s business, with more than 50 specialized AI agents on Gemini Enterprise now deployed company-wide. “Email Ellie,” the first agent from this collaboration, has already driven significant business impact, contributing to a record-breaking sales month and validating the company’s ambitious AI strategy.
Built on Gemini Enterprise, an agentic platform designed to bring the full power of Google’s AI to every employee, the line’s new AI agents are designed to support various business needs and can be created easily without technical experience. For instance, “Email Ellie” was developed by Virgin Voyages’ creative team and generates hyper-personalized marketing outreach, helping the adults-only cruise line reach more travelers. Trained on internal brand frameworks and immersed in Virgin Voyages’ cheeky, clever tone, Ellie moves beyond automation to solve one of marketing’s toughest challenges: growing reach without losing authenticity.
Since introducing “Email Ellie,” the brand’s AI-powered marketing assistant, the marketing team has reduced time spent on campaign copy creation by an estimated 40 percent, freeing up marketers to focus on higher-value initiatives, like spotlighting new itineraries and destinations—as well as advancing personalization efforts that tailor guest communications and elevate brand storytelling. These AI-generated campaigns have also delivered measurable results, driving a 28 percent year-over-year increase in July sales.
“What excites me most about this partnership with Google Cloud is how it gives our teams back time to do what they do best—create joy, build connections, and bring our brand to life,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “‘Email Ellie’ is just the beginning. It’s already helped deliver record-breaking sales, and she’s proof that AI agents scale our impact and amplify our human touches.”
The partnership between Virgin Voyages and Google Cloud is already underway, developing the next series of AI agents aimed at further enhancing the guest experience—both pre-voyage and while onboard—and boosting crew satisfaction by enabling them to focus on the tasks that they love doing. With “Email Ellie” now fully integrated into its email workflows, Virgin Voyages is accelerating its company-wide transformation, solidifying its position as a technology leader in the travel industry.
“Virgin Voyages proves that when you combine a powerful platform like Gemini Enterprise with clear direction from domain experts, any company can create AI agents that help them succeed and grow,” said Matt Renner, president, global revenue, Google Cloud. “This is a pivotal shift: With Gemini Enterprise, we are empowering employees across organizations to build their own agents and drive business impact far beyond simple task automation.”
For more information, visit www.virginvoyages.com.
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