Swan Hellenic has announced the recruitment of Carlos Garzon to its team, appointing him VP of Global Sales with immediate effect, reporting directly to Chief Commercial Officer Patrizia Iantorno.
Garzon has been appointed to a newly created position and is said to have the freedom to shape the role, which was conceived in response to the heritage brand’s rapidly growing sales and its reputation for taking adventurous travelers off the beaten track.
The new VP of global sales brings 20 years’ experience in top roles at luxury cruise leaders such as Norwegian Cruise Line, Regent Seven Seas, Vantage Deluxe, Atlas Ocean Voyages and SeaDream Yacht Club. Throughout his career trajectory, he has distinguished himself with a “laser client focus and a data-driven approach refined at the travel technology and procurement company TripArc.” This has enabled him to lead high-performing teams in optimizing revenue streams and driving profitability, including through win-win partnerships—an area where Swan Hellenic excels, substantially enriching the guest experience.
“It’s a privilege to join Swan Hellenic,” said Garzon. “They’re a true pioneer, providing unique discovery experiences and an equally unique onboard lifestyle. I’m really excited to join the team that created all this and look forward to working with them in their quest to constantly raise the bar of excellence.”
Swan Hellenic Chief Commercial Officer Iantorno said: “We’re thrilled to welcome Carlos to the team. His passion and methodical, client-centered approach make him the ideal strategic choice to help us power through the next phase in our growth.”
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