Fora advisors can now shop and book cruises without leaving Portal, the platform they already use for hotel bookings and client management. The new integration lets them search, compare, and quote sailings from more than 50 cruise lines under one login, and more than 25 of those lines can be booked directly in the platform.
Bookings and commissions are logged automatically. Cruise sales have typically meant a separate login for every line, side-by-side sailing comparisons done by hand, and commission tracking left to the advisor.
The available lines cover ocean, river, expedition, and luxury yacht sailings. Because cruise now sits alongside hotels, villas, destination management companies, and flights in Portal, an advisor can build and service an entire trip in one place, including the hotel night before embarkation.
Cruise is Fora’s second-largest category behind hotels. The host agency’s cruise division, which launched in 2024, has generated more than $600 million in sales, and Fora says the number of clients booking a cruise through one of its advisors has more than doubled in the past year.
Advisors selling cruise also have access to a dedicated cruise team, cruise education, and office hours. Fora became a CLIA Premier Agency Member this year, and its 2025 honors included Celebrity Cruises’ Key Account Partner of the Year and Azamara’s Northeast Region Partner of the Year.
Advisors can learn more about integrated cruise booking at https://www.foratravel.com/join/cruise-advisors. Travelers planning their next cruise can find a Fora advisor at https://www.foratravel.com/advisors.
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