Sabre Corporation has announced its first set of agentic solutions for the travel industry, introducing new APIs designed to make AI-powered shopping, booking, and servicing a practical reality at scale.
The solutions are powered by a proprietary Model Context Protocol (MCP) server, described as a “universal translator” that simplifies the complex language of travel technology so it can be understood by any AI agent. According to Sabre, this enables AI to seamlessly handle tasks such as shopping, booking, servicing, and optimizing trips in real time.
“There’s a difference between being smart and being truly intelligent at scale,” said Garry Wiseman, Sabre chief product and technology officer, in a statement. “With our new MCP server and agentic-ready APIs—supported by Sabre IQ and our industry-leading travel data set—we’re planting a stake in the ground. This is the smartest enterprise AI solution in travel, designed for the entire industry to build on. Future possibilities are becoming reality—and Sabre is driving that change.”
The first capabilities will focus on flights, hotels, and post-booking services. Sabre said the tools could support use cases such as an IROPS call center proxy agent that waits on hold with an airline to secure rebookings, a hotel operations agent that ensures late arrivals aren’t resold and arranges personalized amenities, or a visa compliance agent that automates applications and attaches documents to a booking.
The new offerings are built on Sabre IQ, the company’s systemic AI layer, which has expanded from powering retail optimization to deploying large language model (LLM) technology. Sabre said the real differentiator lies in its Travel Data Cloud, developed with Google, which aggregates more than 50 petabytes of historical and real-time travel data signals.
Unlike fragmented tools, Sabre’s agentic capabilities are integrated into its modular, cloud-native platform SabreMosaic. The company said this design allows airlines, agencies, and developers to adopt agentic workflows without compromising scale, resilience, or trust.
Sabre emphasized that its latest innovations aim to reduce servicing costs, automate complex workflows, and deliver more personalized offers that can increase conversions. Together, the company said, these developments mark the start of “a new chapter in travel retailing” with AI at the center.
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