Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests the freedom to earn points across any of its three brands and apply them where they matter most, regardless of the ship they’re sailing.
At a time when many loyalty programs are reducing benefits, Royal Caribbean Group is charting a different course—enhancing the experience for its most devoted guests with benefits that make loyalty more rewarding and connected across brands. Points Choice makes every trip count and every point more meaningful for those who choose to vacation with Royal Caribbean, Celebrity Cruises, and Silversea.
“Points Choice is designed with our guests at the center,” Jason Liberty, chairman and CEO, Royal Caribbean Group, said in a statement. “Our guests are exploring more of our brands than ever before, and we believe our loyalty experience should grow with them. Points Choice gives every guest the power to direct their loyalty points within our family of brands where they will have the biggest impact for them.”
Launching in January 2026, Points Choice seamlessly connects the Royal Caribbean Group loyalty programs including Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society. A guest sailing with one brand can now apply their earned points to any of the three programs—continuing to build status where they prefer or accelerating their status in a program they’re curious to explore.
Points Choice builds on the success of Royal Caribbean Group’s Status Match program—introduced in May 2024—which allows loyalty members from its family of brands to enjoy equivalent tier status across all three brands. This means guests keep their hard-earned benefits when they sail with any brand in the Royal Caribbean Group family. Together, Status Match and Points Choice create a more integrated and rewarding loyalty ecosystem.
Royal Caribbean Group’s Points Choice program highlights:
- More Flexibility & Choice: Guests can apply earned points to the loyalty program of their choice, helping them build status with their preferred brand while enjoying status match across the family of brands.
- Earning Points: Members continue earning points as they do today, with the option to move points up to 14 days after their sailing. Guests can make their choice online, putting control right at their fingertips.
- Effective Date: Available on sailings departing on or after January 30, 2026.
Additional information on Points Choice, point conversion details, and FAQs is available here.
Related Stories
Cruising Into 2026: Data Reveals Longer, Smarter Cruise Planning
NCL Unveils New Brand Platform, Launches National Ad Campaign
Royal Caribbean Breaks Ground for $345M Terminal at PortMiami
Carnival CEO Josh Weinstein Named CLIA Global Executive Chair
Source link
