St. Petersburg’s Sirata Beach Resort Completes $25 Million Renovation and Debuts as a Tapestry Collection by Hilton

Following a $25 million renovation, the Sirata Beach Resort has unveiled refreshed guest accommodations, enhanced dining venues, upgraded wellness facilities, and reimagined outdoor gathering spaces. The transformation marks a new chapter for the resort as it joins Tapestry Collection by Hilton.

The resort is located on Florida‘s Gulf Coast, where the city of St. Petersburg meets the white-sand shores of St. Pete Beach. Nestled between Tampa Bay and the Gulf of Mexico, the property offers contemporary coastal accommodations, beachfront hospitality, and elevated yet approachable experiences. Guests can enjoy thoughtfully designed guestrooms and suites, diverse dining and beverage options ranging from casual to upscale, and the rare convenience of stepping directly from their room or poolside retreat onto the resort’s private stretch of beach.

St. Petersburg combines the laid-back charm of a beach destination with the energy of a waterfront city. Just minutes from downtown’s museums, restaurants, galleries, and waterfront parks, the resort enjoys a premier location directly on St. Pete Beach. The property offers spectacular sunset views, direct access to swimming and watersports, and a relaxed coastal atmosphere.

Brad Cochran, general manager, said, “We are excited to share the renovated Sirata with both returning and new guests and are proud to be the newest member of the Tapestry Collection by Hilton. From business travelers and multi-generational families to couples, solo travelers, groups of friends, and destination wedding guests, our beachfront setting, convenient location, and authentic hospitality continue to be among the many reasons guests choose to visit—and return again and again.”

Guestrooms and Suites

The refreshed guestrooms and suites draw inspiration from the destination’s sun-drenched climate, beaches, and tranquil waters that have made the resort a cherished vacation destination since the 1960s.

The design blends clean lines, natural textures, and understated color contrasts to create a warm, contemporary coastal aesthetic. Furnishings and soft goods balance refined simplicity with bold, sculptural forms.

All 228 guestrooms, including 80 suites—many offering beach or bay views—have been fully renovated. The transformation includes new furniture, fixtures, and furnishings, complemented by contemporary details and playful accents.

Abundant natural light fills each guestroom and suite, complemented by artwork inspired by the Gulf Coast’s sunsets and seascapes. Textured, weathered, and woven elements are incorporated throughout the design.

Ocean Front King Deluxe Suite — King Deluxe Suite.
(Sirata Beach Resort)

Designed to balance relaxation and productivity, each guestroom features architectural details, contrasting finishes, and amenities that enhance comfort and convenience, including:

Spacious bathrooms with walk-in showers and storage
Conveniently located power outlets, bedside charging stations, and USB-equipped nightstands for multiple devices
Premium bedding featuring cotton-rich linens and plush pillows
High-speed Wi-Fi and a dedicated workspace with a large desk, ergonomic seating, lighting, and integrated power connections
55-inch flat-screen televisions with the Hilton Entertainment Package, including premium cable and movie channels
In-room coffee bar
Strategically placed mirrors, including illuminated vanity mirrors and full-length mirrors

Restaurants, Pool, Social Deck, Fitness Center

All the resort’s public spaces have been reimagined, extending the contemporary coastal design found throughout the guestrooms into communal areas filled with natural light, open-air elements, and views of the Gulf. A palette of sandy neutrals accented by hues inspired by the sea and sunset creates a seamless connection between the resort’s interiors and its beachfront setting.

Dining Experiences

The resort’s dining venues offer a variety of experiences. Rum Runners, the property’s signature open-air restaurant, features indoor climate-controlled seating, a 30-seat bar, and seating for up to 140 guests. The restaurant serves breakfast, lunch, and an elevated dinner menu in a relaxed yet sophisticated setting accented by teak furnishings and coastal-inspired design. Blue offers a casual atmosphere for lunch and cocktails where guests can enjoy all-day poolside al fresco dining and a variety of beverages. Menu highlights include a variety of appetizers, salads and sandwiches featuring an assortment of local fresh seafood.

Pool and Beachfront Amenities

The resort’s refreshed pool area serves as a central gathering place. Thoughtfully designed lounge areas, poolside service, shallow wading area for children to enjoy and direct beach access create a transition from poolside relaxation to beachfront adventure.

Outdoor Social Spaces

Positioned between the pool and the beach, the resort’s outdoor social area provides a setting for guests to gather, unwind, and connect. Comfortable seating, fire pits, and open-air gathering spaces create a welcoming atmosphere for enjoying sunset views, evening cocktails, and moments with family and friends.

Fitness Center

Guests looking to maintain their wellness routines will appreciate the resort’s newly renovated 753 square-foot fitness center. Equipped with Peloton bikes, elliptical and recumbent cardio equipment, free weights, Life Fitness strength-training machines, resistance bands, and kettlebells, the facility provides everything needed for a productive workout.

Sirata Beach Resort continues to offer a wide range of signature experiences and amenities that have made it a favorite destination for generations. Guests can enjoy daily fitness classes, watersports, beach volleyball courts, pool and beach cabanas, family-friendly crafts and games, and weekly live entertainment featuring talented local musicians. Complimentary beach and pool loungers, towels, boogie boards, noodles, and guest laundry facilities ensure a comfortable and convenient stay for visitors.

For meetings, events, and celebrations, the resort offers more than 30,000 square feet of flexible indoor and outdoor event space. Facilities include nine meeting venues, two ballrooms, multiple breakout rooms, a beachfront tent pavilion, and outdoor decks overlooking the Gulf.

Owned and managed by Columbia Sussex, the Sirata Beach Resort is one of nearly 50 hotels under three different brands.

For more information, visit https://www.hilton.com/en/hotels/piepbup-sirata-beach-resort-st-pete-beach/

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