CIM Group and Centennial Yards Company along with the Drew Company has announced that Virgin Hotels is bringing its signature spark and spirited lifestyle to Centennial Yards, the $5 billion, 50-acre mixed-use redevelopment transforming Downtown Atlanta.
Scheduled for a 2027 debut, the hotel will serve as a cornerstone in Centennial Yards’ Entertainment District. This project joins Virgin Hotels’ global portfolio of urban hotels, including New York, Edinburgh, and its most recent homecoming in London.
The Entertainment District will span approximately 470,000 square feet within the Centennial Yards development, adjacent to Mercedes-Benz Stadium and State Farm Arena. With major tenants like Live Nation and Cosm already announced, the district is expected to become one of the premier destinations in the United States for live entertainment and culinary experiences.
“Virgin Hotels brings a bold blend of energy, personality, and world‑class hospitality, and we’re proud to welcome their first Georgia location to Centennial Yards,” said Brian McGowan, president of Centennial Yards Company. “With The Drew Company’s established presence in Atlanta and their partnership every step of the way, we’ve been able to bring this vision to life—creating a vibrant district that celebrates connection, culture, and the future of Downtown.”
Designed to be more than a place to stay, the property’s 261 rooms will feature Virgin’s ‘Chambers’ concept, with each room offering a multi-functional space that allows for rest, work and play. This mix of high-design accommodation will be highlighted by 21 Grand King Chambers and 21 One-Bedroom Suites, while the upper floors house the hotel’s most prestigious keys. The collection is anchored by a Penthouse Suite and ‘Richard’s Flat’—the brand’s signature residential masterpiece.
“We’re so excited to bring Virgin Hotels to Atlanta,” said Joe Margison, CEO of Virgin Hotels. “In Centennial Yards, we’ve found a partner that shares our vision for a vibrant, welcoming neighborhood. With Virgin Hotels Atlanta, we want to bring our signature mix of heartfelt service, bold design and playful spirit to a property that feels rooted in Atlanta and perfectly matched to the energy of Centennial Yards. It’s a city Virgin knows well, with Virgin Atlantic connecting customers to London and Manchester daily and across the U.S. in partnership with Delta Air Lines. It’s exciting to deepen that connection and create a new way for guests to experience the Virgin brand in one of the most dynamic cities in the U.S.”
As their second major development in Downtown Atlanta, The Drew Company brings valuable expertise to the project team.
“While we were completing the nearby Signia by Hilton Atlanta, we witnessed firsthand how transformational CIM Group’s plans for Centennial Yards would be and knew that we wanted to be a part of this once in a lifetime opportunity. We are thrilled to announce our involvement in the project and introduce Virgin Hotels to the Atlanta market—a perfect fit for the Centennial Yards Entertainment District to showcase all that Downtown Atlanta has to offer while bringing its own unique, cheeky identity and energy to the area,” said John P. Drew, CEO of Drew Company.
Across the portfolio, each Virgin Hotel is inspired by the cultural rhythm of its host city. Virgin Hotel Atlanta at Centennial Yards is set to become a premier social destination for both travelers and locals, offering three distinct culinary and cocktail experiences:
- A Ground-Floor Lobby Bar—A versatile space designed for morning espresso and late-night cocktails with an outdoor patio.
- A Signature Restaurant and Pool Bar—Featuring a private dining room and extensive covered outdoor terrace overlooking Centennial Yards’ Entertainment District’s plaza and sprawling pool deck.
- A Rooftop Bar and Lounge—This flagship space is designed for intimate social gatherings, exclusive private events, or late-night after-parties and includes a rooftop terrace.
Momentum continues to build in the Entertainment District, as Cosm, Shake Shack’s first downtown Atlanta location, and pub The Irish Exit prepare to open in 2026. A 5,300‑seat Live Nation venue will follow in 2027. Also in 2027, Chops Lobster Bar will open on the ground floor of the Virgin Hotel. At The Mitchell residential community, the culinary offerings continue to expand with Khao Thai Isan set to open in 2026 and The Busy Bee Café opening in 2027. And finally, Zephyr, the Southern Brasserie at Hotel Phoenix, recently opened a lively addition to the neighborhood’s offerings.
“There is something extraordinary about the destination we’re creating in Downtown Atlanta,” said Shaul Kuba, co-founder and principal, CIM Group. “Virgin Hotels brings a level of excellence that complements the experiences we’re building for travelers and the local community.”
The Virgin Hotel also prioritizes wellness and community, featuring a large pool deck with 10 private cabanas, a seasonal exterior bar, and an adjacent event lawn. For the business and creative community, the hotel offers approximately 2,900 square feet of flexible meeting space across three rooms.
For more information, visit www.virginhotels.com.
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