Insight Vacations has announced the launch of “Encounters,” a new multimedia content series that explores the lives of local individuals that guests meet on Insight tours. With this initiative, the company aims to bring human storytelling to the forefront for both travelers and travel advisors. The series showcases stories that go beyond the brochure to capture the heart and soul of each destination through immersive video, editorial features and striking photography, offering in-depth trip insights.
“We created ‘Encounters’ to champion the human connections that define truly enriching travel,” said Lottie Norman, global CMO of Insight Vacations. “In a world of quick scrolls and fleeting impressions, we wanted to pause and tell real stories, in depth, with beauty, purpose, and soul. These are the people who bring our destinations to life, and ‘Encounters’ is how we honor them.”
Created to elevate brand awareness and drive full-funnel engagement, the series is available on the company’s “Insightful” blog, supported by SEO-rich articles, YouTube episodes and short-form social content, ensuring reach across channels and audiences.
The first three episodes of “Encounters” revolve around Alaska, where audiences get to know Martin Buser, a four-time Iditarod champion and world record-holding dog musher. Guests can meet Buser in person on Insight Vacations’ “Jewels of Alaska” tour. With over 112,000 views on the lead episode, the content has already made an impression with audiences globally.
“Encounters” is produced in-house by Insight Vacations, with visual storytelling captured by Head of Social Jen Degnan, and creative development by The Travel Corporation’s Tour Brands Marketing Lab team.
To explore the “Encounters” series, visit www.insightvacations.com/blog/category/encounters.
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