Riviera Travel has announced its Travel Advisor Appreciation Month incentives for 2026, including the chance to win a VIP experience at the 2027 ASTA River Cruise Expo—featuring a conference ticket, deluxe balcony cabin, and round-trip airfare—alongside $75 gift cards on bookings and a $3,000 grand prize. Open to active, registered U.S. and Canadian travel advisors, the incentive runs May 1–31, 2026, with every new paid deposit on a 2026 or 2027 Riviera river cruise, yacht cruise, or grand tour earning one entry into the prize draw, while Riviera Explorer graduates receive double entries. The ASTA River Cruise Expo will take place March 10–14, 2027 in Vienna, Austria, where approximately 1,500 U.S.-based advisors will gather to experience leading river cruise brands firsthand.
“Our company and industry as a unit could not excel without the support of our travel advisor community,” said Stuart Milan, president of North America at Riviera Travel. “During the month of May, we’re excited to celebrate our advisor partners, who have undoubtedly been a driving force in our growth throughout the North American market. With ASTA being the river cruise industry’s premier event, we’re eager to provide this opportunity for learning and connection to one lucky winner.”
In addition to the grand prize sweepstakes, advisors can earn a $75 gift card for every new booking made between May 4–31, 2026. The advisor who books the highest number of passengers during the incentive period will receive a $3,000 bonus prize. To qualify for rewards, participants must complete the Riviera Explorer training program before the end of the promotion.
ASTA’s 2027 River Cruise Expo is expected to be its largest yet, featuring at least 13 river cruise brands and 17 ships. Attendees will gain exclusive access to training sessions led by industry experts, network with top executives and sales leaders, and tour participating ships to better understand their unique features and offerings.
These incentives coincide with Riviera’s broader promotional offers, giving advisors even more value to share with clients. During May, travelers can take advantage of up to 50 percent off 2026 and 2027 departures, up to $1,500 in airfare and hotel credits, and an additional $250 per person off 2026 sailings, making it an ideal time for advisors to drive bookings while maximizing their own rewards.
To register for Riviera Explorer, visit http://www.rivexplorer.com/.
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